In 1983 Regan Caton and Betsy Milliken met on an interview for the same job. They were both hired by a New York based costume jewelry company to design their spring line. For three months they worked together designing and creating a stunning line of jewels. A friendship formed and being young and naïve the two decided to launch their own designer jewelry company, and in May 1983 with a $500.00 loan, Rumblefish was spawned. By the way if you are wondering about the name Rumblefish, the cult classic by the same name had poster advertisements all over the city. Walking downtown the two spotted a movie poster and at the same time said “Rumblefish, that’s it.”

From the start Rumblefish was a success. The jewelry started showing up in all the major fashion publications. Stores such as Bergdorf Goodmans, Saks, Barney’s, Fred Segal, and other specialty stores were carrying Rumblefish. Celebrities such as Brooke Shields. Biannca Jagger, Bruce Springsteen and Christy Brinkley all wore Rumblefish pieces. Christy Brinkley even called to inform them she was appearing on Johnny Carson and to tune in, as she was wearing a jacket adorned with Rumblefish brooches. The next month Ms. Brinkley ordered the whole collection to bring on her honeymoon.

Rumblefish continued to grow and things were great, it was the 80s how could it not be! Rumblefish was now located in a huge loft in Chelsea, and both Regan and Betsy worked and lived there. In late 1987 a string of unfortunate personal events for the two forced them to shut down operations. Both sadly left Rumblefish behind, and moved on with their lives. Of course as life goes, things got better. They both had many wonderful life experiences; Regan married, and now has two beautiful daughters. She also launched two other accessory companies. Betsy worked in the fine jewelry industry in New York, helping to also launch a successful line of fine jewelry.

Remaining friends all these years they decided to relaunch Rumblefish, as of January 2005. Knowing this to be their true passion, they are excited to continue where they left off and put their creative energies into their dynamic collections.

Rumblefish is dedicated to crafting  jewelry in a responsible way, recycled gold and silver will be used starting November 30th, 2008. The Signature Collecton is made with vintage materials whenever possible. Packaging is recycled when possible and gift items are shipped in keepsake boxes that can be reused. Rumblefish is launching Charmed By A Cause  this November to focus on charms designed specificly for causes, in addition to it's charms already on the website that bring awareness to important issues. 100% of retail profit will benefit these organizations.